Branding, Writing & Design
The moment your website pops up on screen, the words and images come into play. You want to be sure they make an immediate impact!
At Gecko Creative, we pride ourselves on standout branding, clear and concise writing, and compelling design that work hard together to deliver your message.
Let us boost your website with Gecko-quality content that attracts your audience, keeps them engaged, and encourages them with clear calls to action.
Writing
We can craft persuasive messaging for your venture – copywriting that sets you apart from your competitors; writing that is creative and impactful, professional, polished, error-free.
Your wording – what you say and how you say it – make a huge difference between simply having an online presence and really standing out: being enjoyed, read, remembered … whatever it is you’d like your target audience to think or feel when they land on your page.
Our starting point is always with you – to gain a solid understanding of your business: your target market, competitors, goals and challenges and, importantly, your brand identity. With this we can adopt a style of writing that aligns with your company’s values, and a voice that resonates with your target audience.
We also understand the importance of wording on Search Engine Optimisation (SEO) and strive for a careful balance between engaging, easy-to-read content with writing that has keywords seamlessly integrated for optimal SEO.
Design
Creative WOW!
Make sure your website stands out
People process visual information much faster than text or sound – visuals are easier to understand than words and easier to remember – so a compelling design is essential to attract and hold your readers’ attention. Effective visuals also convey messages in the moment and drive results. Bottom line: the look and feel of your website is a critical component of your marketing.
Our graphic design service offers high-quality web page designs to make sure your visual messages are attractive and engaging. We’d love to work with you to create an eye-catching and innovative collection of layouts that work hard for your brand, enhance your message and make your business stand out from your competitors.
Branding
This is your company’s identity, the look and feel, the associations it evokes. If you’re up and running, you will already have this in place. But if you’re just starting out, we can help to create and implement your company’s brand.
Visually this includes logos, colour schemes, typography, and any other design elements that represent the brand.
It is also the wording that defines your company’s offering – your name, your USP or payoff line, and the tone and style of the language used in your marketing.
Branding is the impressions that constantly communicate your identity, so everything about your brand should reflect your core values and mission.
Being consistent with your brand, across all platforms, is vitally important in building recognition and trust with your audience.
Creative FAQs
Absolutely. If you are in the earliest stages of your business, we can get you off the starting blocks with a striking new logo (and advice on names as well). And if you’re after a more up-to-date look and feel for your existing logo, we have plenty of experience in rebranding.
Yes, and this is a very important consideration. Colours have powerful associations – which vary from culture to culture – and brand colours play a huge role in shaping how an audience feels, remembers and connects with your business.
No. If you already have images we can work with, that’s great. If not, we can help by taking photos for you (or guiding you on what to take), creating new artwork and designs, and/or sourcing quality images to reflect your product or service.
Just whatever you’ve got so far. We can start with that and, if/where information is missing (and using your guidance as far as possible), we’ll find the answers we need to fill the gaps.
Always with you. With every new website, our starting point is to gain a solid understanding of your business: your operation, target audience, competitors, goals and challenges. From there, we will work closely with you to map out the best solutions for your site before starting on the design and development.
How else we can help you
If it’s a brand new website you need – a standout site in look, feel and functionality – that’s what we do best. It doesn’t matter whether you’re after a simple, single-page site or a complex e-commerce platform; or whether you’re floundering in the planning stages or have a clear idea of what you’re after. We’d love to help.
Whether we’ve built your website for you or it’s already live, our hosting service gives you the peace of mind of knowing that it’s always up and running smoothly. We can take care of maintenance too if that’s what you need. There are plenty of reasons why you should choose us …
When customers are searching for your products or services, do they have to scroll through page after page of listings before finding your website? And when they do, are the pages slow to load? Let us help you to rank higher in search engines, so that more people will visit your website, and stay there.
Working with the Gecko team was an absolute pleasure. Our website is exactly what I was hoping for, and just four weeks from launching, nearly all the books are in the first 15 results on Google search. I couldn’t be happier!
Carolyn, Nutshell Books